Malcolm Gladwell recently reviewed Dan Pink’s latest book, “Drive,” about what motivates people to do good work. We assume that people are motivated by external factors such as money, but alas, it’s for personal rewards. Of course — we are fueled by our selfish motivations.

“The secret to high performance and satisfaction—at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.”

Incentives, monetary and otherwise, are not the answer, but how do you change internal drive?